When ONE Brands introduced their new stevia-sweetened Basix line, they wanted an updated brand voice to match. I worked with ONE to write some delicious new romance copy, personality tags, introductory blogs, FAQs and more.
Superjames Foundational Content
This was a real labor of love. Superjames Bars are based in my tiny mountain town. The superwoman behind Superjames is Rainbow, and while she knew why she started the company she didn’t know exactly how to get it into writing. So I worked with Rainbow to craft a foundational story for her Bars, which we then extended into revisions to her packaging, website and more. You can see more (and buy some tasty bars!) at her website.
Location Intelligence Landing Pages
To publicize DigitalGlobe’s successful partnership with PSMA Australia in the creation of Geoscape, we created a series of banner ads that linked to robust landing pages. Each landing page tells part of the Geoscape story with a different audience in mind. Click on the headline above to see the landing page.
This rich, interactive PDF case study provided a lengthy introduction to Geoscape, a product derived from DigitalGlobe’s platform capability by a partner in Australia. It was intended as a top-of-funnel piece but evolved into more of a mid-funnel asset that users could download from a landing page. Click the headline to see the entire PDF.
DREAM Ultimate Almond Beverage
We worked closely with an agency to develop the name, positioning and consumer communication for this new item. “4x more almonds” was the key–as was finding a sweet spot for nutritional claims that was both appealing and FDA compliant. Click on the headline to visit the product page.
Seeing Through Smoke
GoGeomatics.ca Article About Using Infrared Imagery in Wildfire Response
This was my first published article while working for DigitalGlobe. It’s a great example of taking a complicated technical subject and positioning it for a more general audience. Click on the headline above to see the entire article.
True to Our Roots
Celestial Seasonings True to Our Roots Ad
Celestial is justifiably proud of its history in sourcing ethically produced ingredients. We liked to say that they were fair trade before fair trade was a thing. This trade ad gave us a two-page platform to provide details about sourcing–a rare thing to have enough space to achieve. Click on the headline to see the whole ad.
Celestial Seasonings Sipasana Ad
This was a fun lifestyle ad that managed to both reference Celestial’s perception as a “hippie brand” and look forward to the emerging young demographic we wanted to convert. It was such a fun headline and it really carried the piece. Click on the headline to see the entire ad.
This video was intended to introduce our new branding to both internal and external audiences. Of course, we had to decide what that branding actually was before we could finalize the script. Click the headline above to watch the video, or check out the animation and voiceover scripts.
Jammin’ Lemon Ginger
Celestial Seasonings Jammin’ Lemon Ginger Herbal Tea
This was one of my favorite products we developed at Celestial. I have fond memories of it because the design and copy processes (including naming) worked together seamlessly. Click on the headline above to see the whole packaging flat.