Brand communication is constantly evolving. But as media changes and audiences change, one thing remains constant: brand communication is a two-way conversation, not a one-sided lecture.
This has, of course, always been true. But as buying power shifts to younger and younger demographics, it is crucial that you speak to your audiences in the way they expect to be addressed and on their platform(s) of choice.
Even if a brand wants to change and evolve with the times, it has to do so in a way that is in keeping with its consumers expectations. When a brand fails to do so, or when a brand assumes that its fans will passively accept whatever they are given, the brand inevitably suffers and its consumers begin to look elsewhere.
I can help your brand talk to both your current consumers and your new target audiences in ways that are both effective and in keeping with your personality. Whether you are trying to pivot to an evolving positioning or trying to reinforce long-established equities, together we can create a brand communication strategy that achieves your needs and improves your perception in your consumers’ minds. Let’s start that two-way conversation today.
Ben Perry, Writer 