Thanks for visiting! I’m a seasoned brand communications specialist with more than a decade of experience writing for a variety of different media: traditional and digital, B2B and B2C. Please let me know if you’d like to see more samples or get in touch.
I developed the concept, format and initial content for Wide World of Travel, a new travel website with an associated email campaign. Created for Colorado-based Wiland, Inc., this platform is unique because of the combination of new and repurposed content it includes. The original content I created for WWoT focuses on domestic and international travel destinations like New Hope, PA and Bonn, Germany.
I worked with literally dozens of product managers and subject matter experts to collect, edit and finalize new content for this new website. The need to make Radiant’s tech-heavy subject matter understandable to a general audience was paramount.
The fitness and lifestyle influencers who appear in ONE Brands’ blog come from a wide range of backgrounds and experiences. I work with these authors to ensure that each blog post features tone and content that are both individual yet in keeping with ONE Brands standards.
Boulder-based Only Natural Pet is a pioneer in natural pet foods and products, but their content didn’t always reflect that. So we created a series of blogs intended to highlight the brand’s continued industry leadership.
When ONE Brands introduced their new stevia-sweetened Basix line, they wanted an updated brand voice to match. I worked with ONE to write some delicious new romance copy, personality tags, introductory blogs, FAQs and more.
This was a real labor of love. Superjames Bars are based in my tiny mountain town. The superwoman behind Superjames is Rainbow, and while she knew why she started the company she didn’t know exactly how to get it into writing. So I worked with Rainbow to craft a foundational story for her Bars, which we then extended into revisions to her packaging, website and more. You can see more (and buy some tasty bars!) at her website.
To publicize DigitalGlobe’s successful partnership with PSMA Australia in the creation of Geoscape, we created a series of banner ads that linked to robust landing pages. Each landing page tells part of the Geoscape story with a different audience in mind. Click on the headline above to see the landing page.
This rich, interactive PDF case study provided a lengthy introduction to Geoscape, a product derived from DigitalGlobe’s platform capability by a partner in Australia. It was intended as a top-of-funnel piece but evolved into more of a mid-funnel asset that users could download from a landing page. Click the headline to see the entire PDF.
We worked closely with an agency to develop the name, positioning and consumer communication for this new item. “4x more almonds” was the key–as was finding a sweet spot for nutritional claims that was both appealing and FDA compliant. Click on the headline to visit the product page.
This was my first published article while working for DigitalGlobe. It’s a great example of taking a complicated technical subject and positioning it for a more general audience. Click on the headline above to see the entire article.