Welcome to My Portfolio

Thanks for visiting! I’m a seasoned brand communications specialist with more than a decade of experience writing for a variety of different media: traditional and digital, B2B and B2C. Please let me know if you’d like to see more samples or get in touch.

Featured post

ONE Minis Content

A Small Big New Thing

ONE Brands recently re-released two of their most popular flavors in the increasingly popular mini bar format. I helped the brand position the new SKUs as incremental snacking opportunities that both current and future consumers will appreciate. Click the headline to see more.

ONE PLANT Positioning

Snack shamelessly!

I have a special love for packaging copy… so I’ve very much enjoyed helping ONE Brands develop and implement their communication strategy for new ONE PLANT bars. I made significant contributions to the packaging copy and all online content associated with this exciting new sub-brand. Click the headline to see more.

 

Wide World of Travel

An Exciting New Travel Site & Email Newsletter

I developed the concept, format and initial content for Wide World of Travel, a new travel website with an associated email campaign. Created for Colorado-based Wiland, Inc., this platform is unique because of the combination of new and repurposed content it includes. The original content I created for WWoT focuses on domestic and international travel destinations like New Hope, PA and Bonn, Germany.

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