Inventing Geoscape

Geoscape Case Study

This rich, interactive PDF case study provided a lengthy introduction to Geoscape, a product derived from DigitalGlobe’s platform capability by a partner in Australia. It was intended as a top-of-funnel piece but evolved into more of a mid-funnel asset that users could download from a landing page. Click the headline to see the entire PDF.


Ultimate Almond

DREAM Ultimate Almond Beverage

We worked closely with an agency to develop the name, positioning and consumer communication for this new item. “4x more almonds” was the key–as was finding a sweet spot for nutritional claims that was both appealing and FDA compliant. Click on the headline to visit the product page.

True to Our Roots

Celestial Seasonings True to Our Roots Ad

Celestial is justifiably proud of its history in sourcing ethically produced ingredients. We liked to say that they were fair trade before fair trade was a thing. This trade ad gave us a two-page platform to provide details about sourcing–a rare thing to have enough space to achieve. Click on the headline to see the whole ad.


Celestial Seasonings Sipasana Ad

This was a fun lifestyle ad that managed to both reference Celestial’s perception as a “hippie brand” and look forward to the emerging young demographic we wanted to convert. It was such a fun headline and it really carried the piece. Click on the headline to see the entire ad.

Welcome to My Portfolio

Thanks for visiting! I’m a seasoned brand communications specialist with more than a decade of experience writing for a variety of different media: traditional and digital, B2B and B2C. Please let me know if you’d like to see more samples or get in touch.

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