This was my first published article while working for DigitalGlobe. It’s a great example of taking a complicated technical subject and positioning it for a more general audience. Click on the headline above to see the entire article.
Celestial is justifiably proud of its history in sourcing ethically produced ingredients. We liked to say that they were fair trade before fair trade was a thing. This trade ad gave us a two-page platform to provide details about sourcing–a rare thing to have enough space to achieve. Click on the headline to see the whole ad.
This was a fun lifestyle ad that managed to both reference Celestial’s perception as a “hippie brand” and look forward to the emerging young demographic we wanted to convert. It was such a fun headline and it really carried the piece. Click on the headline to see the entire ad.
This video was intended to introduce our new branding to both internal and external audiences. Of course, we had to decide what that branding actually was before we could finalize the script. Click the headline above to watch the video, or check out the animation and voiceover scripts.
This was one of my favorite products we developed at Celestial. I have fond memories of it because the design and copy processes (including naming) worked together seamlessly. Click on the headline above to see the whole packaging flat.