ONE Minis Content

A Small Big New Thing

ONE Brands recently re-released two of their most popular flavors in the increasingly popular mini bar format. I helped the brand position the new SKUs as incremental snacking opportunities that both current and future consumers will appreciate. Click the headline to see more.

ONE PLANT Positioning

Snack shamelessly!

I have a special love for packaging copy… so I’ve very much enjoyed helping ONE Brands develop and implement their communication strategy for new ONE PLANT bars. I made significant contributions to the packaging copy and all online content associated with this exciting new sub-brand. Click the headline to see more.

 

Wide World of Travel

An Exciting New Travel Site & Email Newsletter

I developed the concept, format and initial content for Wide World of Travel, a new travel website with an associated email campaign. Created for Colorado-based Wiland, Inc., this platform is unique because of the combination of new and repurposed content it includes. The original content I created for WWoT focuses on domestic and international travel destinations like New Hope, PA and Bonn, Germany.

ONE Basix

ONE Basix Bars Romance Copy

When ONE Brands introduced their new stevia-sweetened Basix line, they wanted an updated brand voice to match. I worked with ONE to write some delicious new romance copy, personality tags, introductory blogs, FAQs and more.

Superjames Bars

Superjames Foundational Content

This was a real labor of love. Superjames Bars are based in my tiny mountain town. The superwoman behind Superjames is Rainbow, and while she knew why she started the company she didn’t know exactly how to get it into writing. So I worked with Rainbow to craft a foundational story for her Bars, which we then extended into revisions to her packaging, website and more. You can see more (and buy some tasty bars!) at her website.

From Space

Location Intelligence Landing Pages

To publicize DigitalGlobe’s successful partnership with PSMA Australia in the creation of Geoscape, we created a series of banner ads that linked to robust landing pages. Each landing page tells part of the Geoscape story with a different audience in mind. Click on the headline above to see the landing page.

 

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