ONE Brands recently re-released two of their most popular flavors in the increasingly popular mini bar format. I helped the brand position the new SKUs as incremental snacking opportunities that both current and future consumers will appreciate. Click the headline to see more.
I have a special love for packaging copy… so I’ve very much enjoyed helping ONE Brands develop and implement their communication strategy for new ONE PLANT bars. I made significant contributions to the packaging copy and all online content associated with this exciting new sub-brand. Click the headline to see more.
I’ve recently delved into the world of construction technology with two blog posts written for Trimble SiteVision, an exciting product that helps project managers, architects, contractors and more to always stay on the same page. You can see the blog posts I wrote here and here.
I developed the concept, format and initial content for Wide World of Travel, a new travel website with an associated email campaign. Created for Colorado-based Wiland, Inc., this platform is unique because of the combination of new and repurposed content it includes. The original content I created for WWoT focuses on domestic and international travel destinations like New Hope, PA and Bonn, Germany.
I worked with literally dozens of product managers and subject matter experts to collect, edit and finalize new content for this new website. The need to make Radiant’s tech-heavy subject matter understandable to a general audience was paramount.
The fitness and lifestyle influencers who appear in ONE Brands’ blog come from a wide range of backgrounds and experiences. I work with these authors to ensure that each blog post features tone and content that are both individual yet in keeping with ONE Brands standards.
Boulder-based Only Natural Pet is a pioneer in natural pet foods and products, but their content didn’t always reflect that. So we created a series of blogs intended to highlight the brand’s continued industry leadership.
When ONE Brands introduced their new stevia-sweetened Basix line, they wanted an updated brand voice to match. I worked with ONE to write some delicious new romance copy, personality tags, introductory blogs, FAQs and more.
This was a real labor of love. Superjames Bars are based in my tiny mountain town. The superwoman behind Superjames is Rainbow, and while she knew why she started the company she didn’t know exactly how to get it into writing. So I worked with Rainbow to craft a foundational story for her Bars, which we then extended into revisions to her packaging, website and more. You can see more (and buy some tasty bars!) at her website.
To publicize DigitalGlobe’s successful partnership with PSMA Australia in the creation of Geoscape, we created a series of banner ads that linked to robust landing pages. Each landing page tells part of the Geoscape story with a different audience in mind. Click on the headline above to see the landing page.