Big head? No problem, we have glasses for you.
For Sunski, I wrote category and product descriptions for a number of product groupings, including polarized and blue light glasses for kids and (my personal favorite) sunglasses for people with big heads.
I also wrote a number of Sunski blog posts, with subjects ranging from polarized vs. non-polarized lenses to the five best national parks in California. Alas, those disappeared when the brand refreshed its blog.
Illegal fishing, global intrigue and more!
Radiant Solutions, a branch of the former DigitalGlobe and now folded into Maxar, created a fantastic series of GEOINT-driven publications called the Radiant Spotlight. Here’s one of my favorite issues that I worked on. It deals with illegal, unreported and unregulated (IUU) fishing.
Back in 2015, a Pulitzer Prize-winning DigitalGlobe-Associated Press investigation used satellite imagery to identify illegal fishing vessels. It resulted in more than 2,000 enslaved fishermen being released and brought the perilous state of the world’s oceans and fishing stocks into sharper focus for a wider audience. Click here to access the full report.
A collaborative, web-optimized report
I worked with Wiland’s media partner, Digiday, to produce this in-depth look at how how brands and agencies are using data to optimize campaigns. After years of PDF-only output, I was really pleased at the way the content and the web-optimized format work together. Give it a read!
Loaded with protein… and nostalgia
I worked with ONE Brands to develop the pre- and post-release hype content for their sweet new Fruity Cereal bars. An elaborate CRM campaign and social posts brought users to a colorful product-specific landing page. Click the headline to taste the campaign.
I have a special love for packaging copy… so I very much enjoyed helping ONE Brands develop and implement their communication strategy for new ONE PLANT bars. I made significant contributions to the packaging copy and all online content associated with an exciting new sub-brand… that only lasted a few months before disappearing. So it goes.
Communication in construction tech
I’ve recently delved into the world of construction technology with two blog posts written for Trimble SiteVision, an exciting product that helps project managers, architects, contractors and more to always stay on the same page. You can see the blog posts I wrote here and here.
ONE Brands Fitness Influencer Blog Posts
The fitness and lifestyle influencers who appear in ONE Brands’ blog come from a wide range of backgrounds and experiences. I work with these authors to ensure that each blog post features tone and content that are both individual yet in keeping with ONE Brands standards.
Only Natural Pet Industry Leadership Content
Boulder-based Only Natural Pet is a pioneer in natural pet foods and products, but their content didn’t always reflect that. So we created a series of blogs intended to highlight the brand’s continued industry leadership. Here’s a good example.
I stopped doing content for ONP when I moved to Wiland, but it’s good to see that the framework we established continues to shape their blog strategy.
This rich, interactive PDF case study provided a lengthy introduction to Geoscape, a product derived from DigitalGlobe’s platform capability by a partner in Australia. It was intended as a top-of-funnel piece but evolved into more of a mid-funnel asset that users could download from a landing page. Click the headline to see the entire PDF.
We worked closely with an agency to develop the name, positioning and consumer communication for this new item. “4x more almonds” was the key–as was finding a sweet spot for nutritional claims that was both appealing and FDA compliant. Unfortunately, this product was, as we say in packaging, “ahead of its time” and disappeared.
Ben Perry, Writer 