I am currently exploring opportunities in branding, brand communications, content development and more. Here’s the short version of my professional resume. Click here to download the full version as a PDF.
Profile
I believe in the power of creative storytelling to unite organizations and audiences.
With more than fifteen years of experience in content direction, planning and development, I can identify communications needs and execute solutions across all forms of media—including print, packaging, social media, web and video.
Experience
Director of Communications • Wiland, Inc. • 2021-24
- Led public relations and earned media efforts, including press releases, placements in industry publications, and more
- Collaborated with CEO and VPs of Marketing to develop and deploy crisis control communications for relevant audiences
- Managed all thought leadership initiatives, including major reports, white papers and blog posts
- Directed writers, editors and researchers from media partners for collaborative research efforts
- Developed messaging for new and legacy products, including key messaging documents, web copy, collateral and FAQs
Freelance Content and Branding Consultant • 2018-21
- Wrote, edited and consulted on a wide range of branding and communications needs for a variety of B2C and B2B organizations, including Only Natural Pet, ONE Brands, Maxar Technologies, Viasat, Trimble SiteVision, Sunski and more.
Content Marketing Manager • DigitalGlobe / Maxar • 2016-18
- Directed customer marketing efforts to support retention of current customers and reactivation of lapsed customers
- Produced high-quality marketing deliverables, including websites, emails and landing pages, videos, brochures, data sheets and other collateral pieces
- Developed essential corporate communications tools like blog and social media posts, sales training tools, internal email newsletters, and internal and external FAQs
Senior Brand Communications Specialist • Celestial Seasonings and The Hain Celestial Group • 2008-16
- Led packaging content development, including product naming, romance copy, ingredient benefits, and third-party certifications
- Managed brand communications, including all social media channels and web pages, press releases, advertising campaigns and sustainability initiatives
- Developed essential strategic content, including crisis communications and new concept development
- Created, wrote and deployed employee newsletter
Education
The University of Colorado, Boulder, CO — M.A. in English Literature, 2002
The Pennsylvania State University, University Park, PA — B.A. in English Literature, 1996
Ben Perry, Writer 