Resume

I am currently exploring opportunities in branding, brand communications, content development and more. Here’s the short version of my professional resume. Click here to download the full version as a PDF.

Profile

I believe in the power of creative storytelling to unite organizations and audiences.

With more than fifteen years of experience in content direction, planning and development, I can identify communications needs and execute solutions across all forms of media—including print, packaging, social media, web  and video.

Experience

Writer and Branding Consultant • Benjamin Perry, Wordsmith • 2018-PRESENT

• Provided a wide range of communications, messaging and branding services, including product positioning and content, influencer marketing campaign support, blog strategy and content, customer retention and re-marketing, corporate communications, and thought leadership content development
• Client list includes a diverse portfolio of B2C and B2B organizations, including:
  • CPG Brands: Celestial Seasonings, ONE Brands, Only Natural Pet
  • B2B Tech and Education: InJoy Health Education, Trimble SiteVision, Maxar Technologies
  • D2C Brands: Sunski Sunglasses, Viasat

Director of Communications • Wiland, Inc. • 2021-24

• Spearheaded thought leadership initiatives, including major research reports, white papers and blog posts—increased MQLs garnered from thought leadership by over 3x in less than two years
• Directed writers, editors and researchers from media partners for collaborative content creation efforts
• Crafted targeted product and campaign messaging for diverse audiences through key messaging documents, web copy, collateral and FAQs
• Led public relations and earned media efforts, including press releases and industry publication placements—secured high-visibility SME placements in coveted journals like NonProfit Times
• Partnered with executive team to develop and implement effective crisis communication strategies

Content Marketing Manager • DigitalGlobe / Maxar • 2016-18

• Introduced customer marketing efforts to support customer retention and reactivation—increased current customer re-marketing interaction from zero to hundreds of engagements in one year
• Produced high-quality marketing deliverables for SaaS products like Spatial on Demand and WeatherDesk, including websites, emails and landing pages, videos, brochures, data sheets and other collateral pieces
• Created and maintained key corporate communications tools that simplified complex product narratives, including blog posts, social media content, sales training materials and newsletters, and crisis control communications

Senior Brand Communications Specialist • Celestial Seasonings and The Hain Celestial Group • 2008-16

• Managed packaging content development, encompassing product naming, descriptive copy and certifications
• Oversaw brand communications, including email outreach social media management, web content, press releases, advertising campaigns and sustainability initiatives—expanded email list from 1,000 passive subscribers to over 100,000 more engaged readers in four years
• Provided strategic content solutions including crisis communications and innovative concept development

Education

The University of Colorado, Boulder, CO — M.A. in English Literature, 2002
The Pennsylvania State University, University Park, PA — B.A. in English Literature, 1996