As a grade school student, my first love was astrophysics. So it’s quite a thrill to “ghost-write” blog posts about satellites and astronomy for internet provider Viasat. More to come! Click the headline to read the entire post.
I worked with ONE Brands to develop the pre- and post-release hype content for their sweet new Fruity Cereal bars. An elaborate CRM campaign and social posts brought users to a colorful product-specific landing page. Click the headline to taste the campaign.
I’ve recently started contributing to the Sunspot blog from Sunski, a maker of fashionable sunglasses and blue light glasses. My first post suggested some late-fall California national park suggestions.
ONE Brands recently re-released two of their most popular flavors in the increasingly popular mini bar format. I helped the brand position the new SKUs as incremental snacking opportunities that both current and future consumers will appreciate. Click the headline to see more.
I have a special love for packaging copy… so I’ve very much enjoyed helping ONE Brands develop and implement their communication strategy for new ONE PLANT bars. I made significant contributions to the packaging copy and all online content associated with this exciting new sub-brand. Click the headline to see more.
I’ve recently delved into the world of construction technology with two blog posts written for Trimble SiteVision, an exciting product that helps project managers, architects, contractors and more to always stay on the same page. You can see the blog posts I wrote here and here.
I developed the concept, format and initial content for Wide World of Travel, a new travel website with an associated email campaign. Created for Colorado-based Wiland, Inc., this platform is unique because of the combination of new and repurposed content it includes. The original content I created for WWoT focuses on domestic and international travel destinations like New Hope, PA and Bonn, Germany.
I worked with literally dozens of product managers and subject matter experts to collect, edit and finalize new content for this new website. The need to make Radiant’s tech-heavy subject matter understandable to a general audience was paramount.
The fitness and lifestyle influencers who appear in ONE Brands’ blog come from a wide range of backgrounds and experiences. I work with these authors to ensure that each blog post features tone and content that are both individual yet in keeping with ONE Brands standards.
Boulder-based Only Natural Pet is a pioneer in natural pet foods and products, but their content didn’t always reflect that. So we created a series of blogs intended to highlight the brand’s continued industry leadership.